Customer video reviews can be an essential tool for marketing a brand throughout the customer journey. In 2018, the granularity of video analytics on platforms like Facebook was one reason why 93% of businesses thanked review ideas. For gaining new customers on social media.
Receiving reviews for business from customers is within reach for businesses of any size, team, and budget. Review it, a video review app to help businesses of any kind gain more review videos. Before you start using review videos as a marketing tool. You must first determine what form of video will be required to enhance your business ratings. See the list below to understand which options are best for you.
Product Demo Videos
A Demo video shows how a product works. It is like a video that takes customers on a tour of your product. That tells you that you have implemented customer recommendations into your product. The goal of product demo videos is to create awareness about your brand and attract your target audience.
Video Ads (AkA) Brand Videos
Video ads are part of an advertising campaign to promote the brand image. For example, the Vodafone ZooZoo ad has not aired on any marketing channel recently. But everyone will remember when they see it. Even some people will forget what they read in the morning newspaper. That was the power of video marketing for a long time.
Live Event Videos
Google has had I / O events. Apple has had Apple Events every year for the past decade, except last year due to the circumstances of COVID-19. Social media will be flooded with hashtags related to the events. The videos of this event will create a buzz on social media. The best example is the Tesla Cybertruck launch event videos. Which gave viral content to many memes on Reddit and Twitter.
Expert Interview
Showing interviews with experts through any marketing channel in the industry is a great way to build trust with your target audience. The expert interview video is not an overview. It is an in-depth analysis by a professional who delivers solid points to viewers and creates viral content.
Customer Endorsement Videos
Customer testimonial videos are a versatile gift that a company can receive. This type of videos will help businesses to understand the preferences of the customers and improve their business. Customer Testimonial videos are powerful enough to gain customer trust in your brand in the short term. Get them on camera and find out how your brand works in real-life scenes.
Gratitude Videos
The best way to prove you’re listening to customers’ voices is to greet them personally. Showing gratitude through video is a more creative way of responding to customers than a simple text message. It will make them delighted and motivate them to stay with your brand for a long time.
Use Review It, the video review platform to collect testimonial videos, record customer expectations, and respond to customer feedback. Businesses can also use this app as a white-labeled app to create a personal connection with customers and improve their business ratings by 65%.