Social networking sites are not just becoming popular, they have become a staple app for all.
These networking sites are used to network with others, promote a brand or event, share opinions etc.
Here are the top networking sites used by people all over the world:
- Facebook – Founded in 2004, the platform currently has 2.9 billion users worldwide. With an easy to use interface one can easily connect with friends, follow celebrities and participate in online events. The site is also a powerhouse of information. Nevertheless, it is also a great source of entertainment. Facebook has so many interesting features that make it the undisputed number one in the list.
- Twitter- Monthly active users on Twitter is 353 million. Advertisements contribute to 86% of the revenue generated by Twitter. It is an important platform to send out information to users. The platform also plays a major role in spreading across word on events and news around the world. Lots of celebrities and famous personalities use this platform to share messages with their followers. Fast and responsive, Twitter is a great place to connect with people.
- Instagram – Instagram is very popular among the younger generation. It is very easy to use where users can post photos or videos. Followers can like or comment on these photos. Instagram is also becoming popular as a business channel. With the multitude of options available like the messenger, insta stories, analytic tools etc., Instagram is a go to site for many.
- Pinterest – This platform is all about the visual elements. Little to no text, Pinterest catches the attention of users with the images. Small to medium scale businesses are using this site to promote their products or services. They simply have to post an eye-catchy image and add a link to their website. A wonderful place to share ideas, interests, products and connect with others.
- YouTube – User-generated content is the specialty about YouTube. It is a place where creativity is the sole reason behind success. Users can make videos of anything from cooking, travelling, teaching, sports, the options are endless. Reach a bigger audience in a short span of time. There are no big investments required. Lastly, YouTube is definitely a powerful branding tool.
- Tumblr – Tumblr works well for a variety of material, including short-form, long-form, memes, and more. Content shared across Tumblr relies heavily on tagging. Tumblr has close to 320 million users worldwide.
- TikTok – TikTok is all about being yourself. The content is very unique and people enjoy posting videos on TikTok. It is a recent sensation to try things that are trending on TikTok. Users of TikTok feel a sense of community while using the platform. There are currently 690 million monthly users of TikTok.
In conclusion, each social media platform has its own perks. Understanding what works best for your brand is essential for social media success.
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