Customers are the top priority for any business. Customer Reviews are the cause and effect of
a brand’s success.
What a customer has to say about your brand can change everything. Whether
positive or negative, these reviews leave a considerable impact. So how can you
leverage these reviews to build your brand reputation?
Here are the top 5 ways to do it:
Create posts or stories using customer reviews on social media
Social Media has become a potent tool to market a brand. There are 3.96 billion
social media users worldwide right now. (backlinko.com) That is a massive
number! Therefore, it only makes sense to use these platforms to one’s
advantage.
Resharing the reviews is a way to increase reach and engagement. It is also a
way to increase organic traffic to your website.
Brand awareness increases. Also, this is an elementary form of advertising your
brand.
Incorporate customer reviews in your email marketing campaigns
According to Statista, 301.6 billion emails are exchanged every day. Email
marketing has always proven to be effective. Just like how messages are
checked now and then, research also shows that millennials are 63% attracted to
promotional messages sent through email. (99firms)
It is wise to include positive customer reviews while sending out promotional or
seasonal emails. This feedback builds trust and gets customers interested in the
product—consequently, the conversion rate increases.
Use the reviews to build your reputation
Positive reviews are a sign of a happy customer. These reviews add value to the
brand that is being built. The reviews not only build trust but bring in more
customers.
So why not have a dedicated page on your website, more like a testimonials
page, to showcase what your product could offer. The page will speak volumes
about the product and services that you offer. As a result, people are encouraged
to make purchases.
Display the reviews on Search Ads
Visibility in Search engines can be improvised by optimizing your content. Nonetheless, this is not the only way for acquiring a higher ranking. What customers have to say about your business plays a major role. The star ratings that appear as snippets are the first to catch a person’s attention. So, use the reviews to your strength.
This can bring in more prospects.
Proper response to reviews
A response to a customer is a way to show that you care! Be it positive or negative reviews, respond professionally. Try to understand from the customer’s perspective. This will help the brand in the long run.
If it is a complaint, try to rectify their problem. This will show the future customers that you took the necessary steps to solve the issue. It makes them trust in your Business. Engagement with customers is significant for the growth
of a business, and a proper response is the very first step towards it.
Download the Review It app from PlayStore and AppStore.
